O.B. Johnston joined Disney in 1934 in merchandising and eventually headed the character merchandise division, operating first out of New York and then Burbank, until his retirement in 1972. His unpublished memoir, Odyssey in Merchandising, written in 1981–1982 with Mary Carey, is presented here.
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| Title | |
|---|---|
| Source type | Book Series |
| Volume | 20 Chapter: 3 |
| Published | |
| Language | en |
| Document type | Feature |
| Media type | text |
| Page count | 83 |
| Pages | pp. 29-111 |
| Id | 3515 |
|---|---|
| Availability | Purchasable |
| Inserted | 2017-11-17 |
