Eddie Sotto is a thinker, a visionary and a Disney Imagineer. One of the world's most respected creative consultants and theme park attraction designers, Eddie Sotto is CEO of Sotto Studios in Los Angeles. Join us now for part one of our latest interview with Eddie Sotto.
"Passion is the 'secret weapon' of design. It separates art from technique. It drives the details, takes us beyond ourselves, and is the fire that refines great ideas to their essence. The power within something executed from obsession is practically divine as the guest never sees the effort, only the final perfected result. Passion 'detonates' when the details come together seamlessly and the years of sweat become condensed into a stunning instant when the guest emotionally experiences the work. The fallout is addictive. If we succeed, they'll tell their friends it's 'magic'." - Eddie Sotto
Nate Naversen: It's been about 6 years since our last interview. What have you been up to?
Eddie Sotto: I have been building a tree-house for the kids today. I really respect the Swiss Family Robinson now. A lot has evolved since our last interview several years ago. My dad once told me that "The best decisions he ever made were made for him". Translated, this means that sometimes what we plan or hope for does not happen. Instead, if you surf the waves as they come, it will inevitably lead you to better shores. Because of this, I try not to dictate the type of work we do. I try to broaden our spectrum of design and allow the market to tell us what it wants.
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