Disneyland Public Bow Set for July 19; TV Preview June 29
Potent Pre-Opening Build-Up Skedded; Stresses 'Kiddieland for Adults’ Pitch
ANAHEIM, Calif., April 2. - Walt Disney will unveil his lands of Yesterday, Tomorrow, Science and Fantasy at Disneyland here July 17 at an invitational premiere. Two days later the $10,000,000 “Kiddieland for adults" will be opened to the public.
Prior to the gala opening, the nation will be treated to a preview of the fabulous park on the Disneyland television show ]une 29 over the ABC network. In addition to this medium, magazines are planning 5 reads to break concurrently with the debut. Locally, special color sections will be featured in the daily newspapers.
The news interest in Disneyland has been unprecedented by anything ever produced on the Disney Burbank lot. Publications which would ordinarily be fumished with stories on the park have sought out the material. Actually, the press department has taken a new appreach in its work. The main objective is to do what it can to impress that here is not a park just for kids. It is also for adults. […]