It was a time of heroes. Golden-Agers who fought the never-ending battle against tyranny. Masked do-gooders cleaning up the scum and scrubbing down the villainy of crime's vast underworld. Valiant ultra-humans willing to put themselves in danger to rescue others from fire, flood and disaster. Men and women and teen sidekicks, all dressed in cape and cowl.
But then the backlash began. Copyright infringement concerns with names and catchphrases. Petty resentments regarding the heroes' powers. Nuisance lawsuits for real (or imagined) property damages. Health claims about radioactivity, Gamma Rays, mutants and the like.
Suddenly, it wasn't super to be Super anymore. Superheroics were all but outlawed, banned by the government. And that most incredible hero of them all, Mr. Incredible, quietly crept back to his cave — well, not actually a cave, but something much like it: suburbia. Moved several times as part of the Super Relocation Program, he has lived — for 15 long, long, long years — in relative obscurity under his civilian identity, Bob Parr. With wife Helen (that stretchable Super once known as Elastigirl), he's raising three kids: insecure teenager Violet, speedy schoolboy Dash and infant Jack-Jack. And that's all while working days at the heartless health insurance behemoth whose very NASDAQ abbreviation makes strong men tremble, Insuricare. But Bob longs to be Super again, to use his powers as a force for good rather than just puttering around the house and lifting up sofas and china cabinets one-handed so Helen can vacuum underneath.
Soon, Mr. Incredible is called back into service, inches once more into his classic uniform (a tight fit) and charges off to undertake a Super secret mission. That will ultimately lead his family and friends (including retired best pal Frozone and Edna Mode, costumer to the Super stars) to a final showdown with apocalyptic evil (in this case, the sinister Syndrome, his deadly killer Omnidroid and a legion of henchmen, minions and cronies).
It's truly a Super saga, the latest CG effort from Pixar Animation Studios, and the brainchild of writer-director Brad Bird, the man who made The Iron Giant.
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