[from the document's introduction]
Disneyland, Inc., controls approximately 133 acres of land in the Disneyland Periphery Area. These properties range in size from 5.8 acres to 19.8 acres and are either owned in fee or under long-term lease to Disney interests […]. The present use of these properties include a light manufacturing operation, a major hotel operation {on property leased by Disneyland, Inc., to the Disneyland Hotel), and several agricultural operations (orange growing). One property is under negotiation for lease development of a golf complex. At present only one of the Disney parcels (5.8 acres) is completely without use of any kind.
The managements of Disneyland, Inc., WED Enterprises, and Walt Disney Productions have studied these properties for several years in an effort to arrive at a policy and program of coordinated periphery property development. The need for such a program has been accentuated by the rapid rate of uncoordinated commercial development in the area, the rapid encirclement of Disneyland, and the rise in market value of the properties held by Disneyland. For these and other reasons, in April, 1960, Economics Research Associates studied and reported on the economics of a golf recreation center to be located on Disneyland periphery property. Subsequently, on June 9, 1960, ERA was authorized to study alternative uses for Disney-controlled periphery property. This report presents the findings of this research program.
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