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Once Upon an American Dream: The Story of Euro Disneyland (Culture America)
Andrew Lainsbury
Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers?

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Keywords

Parks / Imagineering

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Source

Title
Source type Book
Published
Language en
Document type Book
Media type text
Page count 304
Pages pp. 1-304

Metadata

Id 1885
Availability Purchasable
Inserted 2023-01-31