Disneyland, fabulous new California wonderland, opened in July.
And with Disneys big drums behind it — his top-rated T-V show, his inspired publicity—its packing them in,5,000,000 people a year is the estimate.
This is a spectacular promotion opportunity for ‘‘Dutch Boy" dealers.
For two reasons!
First, because Disneyland is ‘Dutch Boy" Paintland. Main Street, Adventureland, Fantasyland, Frontierland, Tomorrowland—theyre all painted with "Dutch Boy" Paints. Inside and out!
Second, because "Dutch Bov" Paint is the one and only paint picked by Disney for display in Tomorrowland — the area devoted to industrial exhibits.
Think of it! 5,000,000 visitors a vear! And practically every one will see the "Dutch Boy" Paint exhibit named for the "Dutch Boy" Color Gallery. No paint is sold but every visitor is reminded to see the Color Gallery at your "Dutch Boy" dealer in your own home town.
"Dutch Boy" dealers, talk Disneyland up. Your paint has scooped them all.
Talk it up to your customers. Tie your store, your cash register, your paint sales into the BIG SELL of Disneyland. And depend on National Lead to back up your tie-in efforts aggressively with sugges tions for local advertising, local news releases, window posters, and direct mail pieces.
[image]This is Tomorrowland, Walt Disney's fabulous showplace of the future. Here, hand-picked by Disney, "Dutch Boy" Paint is the one and only paint on display. Here, every visitor is reminded to "see your ‘Dutch Boy dealer in your own home town"[/image]
