From 1934 to 1944, Good Housekeeping magazine carried regular monthly four-color full page condensed versions of upcoming Disney shorts. At first, it was just the Silly Symphonies, but when Mickey Mouse cartoons started appearing in color on the big screen, they began surfacing in the periodical too, alternating months with the Symphonies. The text was always written in verse except with those special issues that highlighted a feature film.
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When the Good Housekeeping deal was first struck on December 1, 1933, the periodical agreed to pay Disney $500 each month for the one-page spread. Around the end of 1936, a year before Snow White was released, Kay Kamen negotiated an agreement with the magazine where they would pay $3000 to Disney to run a two-issue serialization of the story prior to the movie's world premiere.
Dorothy Ann Blank (a member of the Disney story team for the film) was enlisted to re-tell the complete tale in prose. Gustaf Tenggren's Snow White concept art would be used as illustrations. The pieces were published in the November and December 1937 issues of Good Housekeeping.
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