Beyond the theme parks and outdoor shopping malls are buildings designed by the biggest names in postmodern architecture.
It was 1991 and Michael Eisner was on the brink of changing everything.
After becoming the CEO of the Walt Disney Company in 1984, Eisner, a native New Yorker, set out to turn the old-fashioned Disney brand into one that would speak not just to the present moment but also, crucially, to the future. During his tenure, the company would eventually acquire the television network ABC and the sports behemoth ESPN and produce films that would come to define the Disney Renaissance—The Little Mermaid, Beauty and the Beast, The Lion King, and Aladdin, among others.
An amateur architecture and design buff, Eisner also understood that a company like Disney ought to have a real presence—theme parks, of course, but also office buildings, studios, and hotels. What if, his design philosophy seemed to suggest, people could look up at Disney headquarters in Burbank or Orlando and feel the same awe and delight they must’ve felt on Disneyland’s opening day?
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Id | 4770 |
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Availability | Free |
Inserted | 2020-03-14 |