With billions of dollars of investment and a billion-strong audience, Shanghai Disneyland is set to be the most innovative and original park the Walt Disney Company has ever built
pp.62 What is Shanghai Shendi Group?
pp.62-63: Shanghai Disneyland at a glance
A brief guide to the first phase opening, Shanghai Disneyland
pp.64-65: Expert View – Pioneering Pricing
Disney’s innovative pricing strategy is a first for the country and its set to educate the market, says AECOM’s Chris Yoshii
pp.66-68: Expert View – The Next-Generation Castle Park
Themed design expert David Younger asks how the castle-park model has progressed with the opening of Shanghai Disneyland
pp.70-71: Expert View – What impact will Shangai Disney have?
Disney’s debut in mainland China will send ripple effects through the market and transform the industry, say ECA’s Christian Aaen and Janice Li
